The campaign will be targeted particularly at children and will have strong connections with sport.
In August a book written by local author Primoz Suhodolcan telling Lipko's fairytale, entitled "Lipko and Košorok" will be launched as the first part of the campaign.
The second part of the campaign is the opportunity for Slovenian basketball fans to buy discounted books, with 1 euro reduced from the price of any book in Slovenian book shops upon the presentation of a EuroBasket 2013 game ticket.
The third part of the campaign, "There's no drama without a game" will aim to popularise reading amongst children by creating reading hours before and during EuroBasket.
Joining Lipko at Tuesday's campaign was the only Slovenian basketball player to have a biography or autobiography published and EuroBasket 2013 ambassador, Peter Vilfan.
"Since I was a kid, I always had two loves. The first was the book and afterwards came basketball," claimed Vilfan, going on to add: "Those, who read a lot, develop their personality at many fields."